Coca-Cola Product Market Breadth

Product-market breadth

Coca-Cola's product width includes energy drinks, juices/ juice drinks, soft drinks, tea and coffee, and water. Their product depth for a few products: Coca-Cola: Diet, cherry, vanilla, zero, black cherry vanilla, cherry zero, vanilla zero, coke with lime, and with lemon, Powerade with different flavors Diet Coke with different flavors. All this categorizes compete with the nonalcoholic beverage market.

Assets and competencies

Internal Assets

• Resources (Tangible): Property, Plant and Equipment ¡ Buildings and facilities constructed all over the world

• Strong Financial Position with Large positive cash flows

• Human Resources, Training and development result in competent and motivated workforce

Intangible:

• Technical Expertise: Constant innovation, R&D, new iterations of products to keep up with market

• Intellectual Property Rights, Stymie intense competition with patents and trademarks

• Goodwill, High level of brand loyalty and brand visibility

The competitors of Coca Cola Company is mainly:

• Pepsi- Quaker Oats, Gatorade

• DPS

• Canada dry

• Snap apple

As a main rival in soft drink industry against coke, Pepsi expanded through a franchise-bottling network but with a greater focus on retail sales over fountain. Pepsi is second to coke in sales and marketing too including others soft drink competitors like Dr pepper, Sunkist, A&W and so on

Regarding the distribution and supply chain network they believe on customer-driven supply chain. Coca-Cola is the same formula everywhere in the world. On the commercial side, Coca-Cola works with its customers in what it calls “brand, pack, price, channel architecture,” determining what packages to order, what equipment to use and what service requirements will deliver the picture of success the client has in mind

Value Proposition and its advantage

Coca cola is totally different from than that of Pepsi cola; first the red size design of the product of coca cola is totally different. Secondly, the visitor can also see how the coke is made and so on. With the convenience and can be found in almost most of the country, Coca Cola is highly famous throughout the world.

Through the convenience supplies, highly unique design and the real taste flavors attracted the customers as compared to others soft drink products. The marketing strategy and with the proper financial position and with the experienced and well-trained staff makes it remarkable as compared to another brand.